PatchMaster Fills a Critical Niche in Home Services

PatchMaster Fills a Critical Niche in Home Services

This article was first published in the October 2022 edition of the Franchise Journal.

For most of us, buying a house will be our largest and most important purchase. Because a house is often both a home and an investment, buyers want to protect their investment and maintain it for their enjoyment. That’s where PatchMaster has found its niche in the home services market.

PatchMaster is North America’s #1 drywall repair company that offers a convenient, affordable, and professional option to complete the work homeowners and contractors often cannot or don’t want to do: high-quality, same-day drywall and plaster repair, texturing, and paint matching.

Most people recognize drywall (sheetrock) or plaster as the material that creates the walls and ceilings in their homes. Unfortunately, these materials become damaged during remodeling, repairs, or daily living activities. When it comes to fixing that damage, most people–and even contractors–don’t have the necessary skills. For PatchMaster Franchisees, this means nearly unlimited potential when finding customers because both businesses and homeowners need their services.

With over 40 years of home services experience, the PatchMaster corporate team outperforms the competition with industry-leading business processes and competitive advantages. Plus, PatchMaster takes pride in leaving behind happy customers after every job, so Owners can develop lasting relationships that create repeat business and word-of-mouth referrals.

The Right Business Model and Strong Franchisee Support

In addition to offering a high-demand service, PatchMaster’s franchise opportunity prioritizes profitability and support. Owners get a concept with low staffing needs, low competition, no lease commitments, and a low cost of goods and services. Combined with high demand and a low initial investment, these features create the potential for a high return on investment, a quicker path to profitability, and the ability to scale quickly.

PatchMaster also operates under a Franchisee-first philosophy. The corporate team has implemented thoughtful, robust training and support programs and is always looking for ways to improve outcomes for Owners. Its mission is to provide the best foundation during launch, continued ongoing operational support, and the tools and resources necessary to build a thriving business. .

New Owners can expect extensive hands-on training covering equipment, materials, safety, drywall basics, tips and tricks, textures, painting, and finishing. In addition, they receive classroom training that covers everything from an operational standpoint, including pricing and profitability, software, marketing, vendors, and environmental concerns.

PatchMaster’s 120-step RightTrack Program facilitates a fast track to positive cash flow and allows the support team to efficiently collaborate with Franchisees through every step in the start-up and business growth process.

They also have a team that works with Owners to provide additional support in various areas, including PatchMaster’s proprietary Financial Insights Tool (FIT). This tool can help forecast P&L, solidify business plan assumptions, and run “what if” scenarios to help Owners make the best decisions for their business.

PatchMaster also teaches Franchisees how to develop a referral-based business in their local markets through grassroots marketing efforts. In addition, its in-house marketing team partners with its franchisees to launch targeted social media marketing campaigns throughout the United States and Canada.

With more than 120 locations and 70 Franchise Owners in North America, there is no shortage of real-world proof that PatchMaster’s concept and Franchisee-first approach works in any market.

An Ownership Model for Every Type of Investor

The PatchMaster business model offers entrepreneurs the perfect opportunity to build a thriving, scalable home service business backed by some of the most successful and experienced team members in franchising. Recognizing that people have different personal and professional needs, PatchMaster offers multiple ownership models to fit every investor’s goal.

For more information on investment opportunities and how PatchMaster Owners cultivate success, visit or contact today!




Bev ThorneChief Marketing Officer

“I am honored to be a part of the PatchMaster team, focusing on elevating our marketing initiatives. My goal is to enhance brand visibility and attract more customers for all of our franchisees, creating a win-win scenario for everyone. I am eager to work with you to achieve remarkable success in the drywall repair market.”

Bev Thorne, an award-winning CMO with deep experience in both sales and marketing at AT&T, JP Morgan Chase and Century 21 Real Estate among others, serves as PatchMaster’s Chief Marketing Officer

Bev oversees all franchise marketing operations, including brand messaging, social media marketing, demand generation and franchise marketing support. She is passionate about people development, with a history of implementing marketing initiatives that fuel impressive revenue growth results.

Kevin Gray
Kevin GrayExecutive Business Coach
“I am truly honored to be part of the PatchMaster, undoubtedly one of the best Franchisors in the industry. Working alongside our franchise owners, who bravely venture into entrepreneurship, is a humbling experience. It is extremely gratifying to share in their successes as they build their business with the support of such a devoted team.”

Kevin Gray brings a wealth of experience in business development, sales management, and strategic partnerships to PatchMaster. With a proven track record of driving revenue growth and nurturing client relationships, Kevin is an ideal guide for our franchisees as they embark on their entrepreneurial journey.

Kevin’s consultative approach and knack for fostering strong business connections are valuable assets in helping our franchisees thrive.

Katie Longmore Franchise Administration & Support
“As a part of the PatchMaster team, I have the opportunity to help individuals succeed as entrepreneurs and build their dreams. It is rewarding to be able to see our franchisees flourish.”

Katie Longmore serves as PatchMaster’s Franchise Administrator. Katie is highly motivated and results-driven, with comprehensive experience in business administration. With her passion for excellence, she brings a wealth of knowledge and skills to PatchMaster.

Katie’s academic background is in Business Administration. She has honed her skills through years of experience in the industry, during which time she has become proficient in project management, business development, and operations management. Her strong communication skills and ability to create and maintain customer relationships make her a valuable asset to the PatchMaster organization.

She is passionate about helping new franchise owners get up and running smoothly and is committed to providing them with the support and guidance they need to succeed.

Christian Clavadentscher

Christian Clavadentscher Executive Business Coach

“I am proud to be part of a company dedicated to providing its franchisees the best possible training, support, and tools to scale their business quickly. It is incredibly fulfilling to help our franchisees unlock their full potential and achieve financial success while building their own businesses with the support of PatchMaster.”

Christian Clavadetscher is a highly skilled franchise business coach and financial expert with a proven track record of success in driving business growth and generating revenue. As the owner of PatchMaster Serving Cape Fear, he understands the ins and outs of franchise ownership. As a former director-level investment banker and entrepreneur partner, he brings a unique perspective to PatchMaster’s franchisees. 

With deep expertise in managing all aspects of new business development, multi-account oversight, deal negotiations, and complex financial transactions, Christian provides PatchMaster’s franchisees with unmatched comprehensive business coaching services that help franchisees achieve their financial goals and succeed in their entrepreneurial dreams.

Joe Eible

Joe EibleVice President of Operations

“Being a member of the PatchMaster family has been a rewarding experience, especially in forming valuable relationships with our network of franchisees and having the privilege of hearing their inspiring success stories.”

As the Vice President of Operations at PatchMaster, Joe Eible brings over 20 years of experience in IT, process improvement, and customer service to his role. 

Joe joined PatchMaster in 2019 as director of franchise support and has been instrumental in driving the company’s growth and success. He oversees all aspects of the company’s operations, including franchise support, training and development, onboarding, and IT.

Paul Ferrara

Paul Ferrara Chief Executive Officer

“I am incredibly proud of our franchise-first culture, which attracts highly talented and motivated franchisees to our company. Our focus on providing the best-in-class training and support has helped our franchisees to succeed and grow their businesses quickly. With a proven business model and a commitment to excellence, PatchMaster is the ideal choice for anyone looking to start a successful drywall repair franchise.”

Paul Ferrara is a results-driven executive with a successful track record in the franchising industry. He currently serves as the CEO of PatchMaster, a leading franchise business specializing in drywall repair and installation services.

With over 25 years of experience in sales, marketing, and business development, Paul keenly understands how to grow businesses and deliver value to customers. He is a strategic thinker with a strong focus on innovation and operational excellence.

Under Ferrara’s leadership, PatchMaster has experienced rapid growth and expansion, with new franchise locations opening regularly. Ferrara is passionate about providing franchisees with the tools and support they need to succeed and maintain PatchMaster’s position as the top choice for drywall repair services. With a focus on innovation and customer service, Ferrara is committed to ensuring that every PatchMaster franchisee has the resources and support they need to build a successful business.

Prior to his current role, Paul held senior leadership positions at several franchising companies, including HouseMaster Home Inspections, Realogy, and Coldwell Banker Corporate. He has a deep understanding of franchising and is passionate about leveraging it to drive business growth and customer success.


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