PatchMaster Launches New Florida-Alabama Franchise, Strengthening Regional Presence

PatchMaster Launches New Florida-Alabama Franchise, Strengthening Regional Presence

Husband-and-Wife Team Joins PatchMaster, Offering Reliable Drywall Repair Services in Pensacola, Milton, and Coastal Alabama

PENSACOLA, FL (January 16, 2025) – PatchMaster, a leading provider of professional drywall repair services, announced today the opening of its newest franchise, marking an expansion into Florida and Alabama. This new franchise will serve communities in Pensacola and Milton, FL, as well as Fairhope, Daphne, Foley, Spanish Fort, and Robertsdale, AL.

Russell Sheldt
Russell Sheldt

The franchise is led by Russell and Charity Sheldt, a husband-and-wife team with extensive experience in management, scheduling, and customer service. Charity, a teacher, and Russell, a pharmacist, bring complementary skill sets to their new venture. Their decision to join PatchMaster was fueled by a shared entrepreneurial spirit and the desire to create a sustainable business that allows Charity to transition away from teaching.

“Our goal is to build a successful business that supports our family and gives us the freedom to focus on what matters most,” said Russell Sheldt. “PatchMaster’s proven model and reputation made it the perfect fit for this.”

The Sheldts were introduced to PatchMaster through franchise research and a broker. Their commitment to excellent service, attention to detail, and teamwork align with the company’s mission to provide seamless and professional drywall repairs to homeowners and businesses.

“Russell and Charity exemplify the qualities we look for in our franchise owners—dedication, strong communication skills, and a passion for helping others,” said Paul Ferrara, CEO, PatchMaster. “We’re thrilled to welcome them to the PatchMaster family and look forward to seeing the positive impact they will have in Florida and Alabama.”

In addition to growing their business, the Sheldt’s prioritize spending quality time with their family and dogs. Charity’s vision of stepping away from teaching is a key driver behind their commitment to building a thriving enterprise.

The new PatchMaster franchise specializes in drywall repairs of all sizes, from small holes to larger damage caused by plumbing, electrical work, or everyday wear and tear. Their efficient, customer-focused approach ensures seamless repairs that blend with the existing structure, delivered promptly and professionally.

PatchMaster Emerald Coast & Mobile Bay is now open and ready to provide fast, professional drywall repair services to homeowners, property managers, and businesses in the Pensacola, Milton, and the surrounding areas. For more information or to schedule a service, visit patchmaster.com/emerald-coast-mobile-bay/ or call (850) 733-7188.

About PatchMaster

PatchMaster is a sought-after franchise known for its quick ramp-up period, making it accessible to aspiring business owners without prior drywall experience. The franchise offers comprehensive training, tools, and resources to equip owners with the knowledge and skills needed to run a successful business. Franchisees receive dedicated support for various aspects, including marketing, job pricing, hiring, managing technicians, and financial management.

The initial franchise fee for a PatchMaster franchise territory, which comprises a population between 300,000 to 350,000, is $49,500 USD. Royalties start at nine percent, and a technology fee is included in ongoing expenses. In addition to strong margins, the ability to scale, and proven business development tools, franchisees complete training at the company's New Jersey headquarters, where industry experts teach them technical and operational skills to assist in their success.

Headquartered in Chester, New Jersey, PatchMaster is a home services franchise brand offering customers a fast and professional solution for drywall repairs. The company provides high-quality drywall services for small holes, dings, and dents, typically finishing jobs in one visit. Launched in 2016 and offering franchises since September 2017, PatchMaster has sold over 150 territories to more than 75 franchisees across the United States and Canada. PatchMaster is positioned to revolutionize the home services industry as a pioneering drywall franchise.

Visit patchmasteropportunity.com or call (973) 944-1192 to learn more.

Media Contact:
Marketing Department
PatchMaster Franchise, LLC.
(973) 944-1228
marketing@patchmaster.com

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OTHER NEWS

Bev ThorneChief Marketing Officer

“I am honored to be a part of the PatchMaster team, focusing on elevating our marketing initiatives. My goal is to enhance brand visibility and attract more customers for all of our franchisees, creating a win-win scenario for everyone. I am eager to work with you to achieve remarkable success in the drywall repair market.”

Bev Thorne, an award-winning CMO with deep experience in both sales and marketing at AT&T, JP Morgan Chase and Century 21 Real Estate among others, serves as PatchMaster’s Chief Marketing Officer

Bev oversees all franchise marketing operations, including brand messaging, social media marketing, demand generation and franchise marketing support. She is passionate about people development, with a history of implementing marketing initiatives that fuel impressive revenue growth results.

Kevin Gray
Kevin GrayExecutive Business Coach
“I am truly honored to be part of the PatchMaster, undoubtedly one of the best Franchisors in the industry. Working alongside our franchise owners, who bravely venture into entrepreneurship, is a humbling experience. It is extremely gratifying to share in their successes as they build their business with the support of such a devoted team.”

Kevin Gray brings a wealth of experience in business development, sales management, and strategic partnerships to PatchMaster. With a proven track record of driving revenue growth and nurturing client relationships, Kevin is an ideal guide for our franchisees as they embark on their entrepreneurial journey.

Kevin’s consultative approach and knack for fostering strong business connections are valuable assets in helping our franchisees thrive.

Katie Longmore Franchise Administration & Support
“As a part of the PatchMaster team, I have the opportunity to help individuals succeed as entrepreneurs and build their dreams. It is rewarding to be able to see our franchisees flourish.”

Katie Longmore serves as PatchMaster’s Franchise Administrator. Katie is highly motivated and results-driven, with comprehensive experience in business administration. With her passion for excellence, she brings a wealth of knowledge and skills to PatchMaster.

Katie’s academic background is in Business Administration. She has honed her skills through years of experience in the industry, during which time she has become proficient in project management, business development, and operations management. Her strong communication skills and ability to create and maintain customer relationships make her a valuable asset to the PatchMaster organization.

She is passionate about helping new franchise owners get up and running smoothly and is committed to providing them with the support and guidance they need to succeed.

Christian Clavadentscher

Christian Clavadentscher Executive Business Coach

“I am proud to be part of a company dedicated to providing its franchisees the best possible training, support, and tools to scale their business quickly. It is incredibly fulfilling to help our franchisees unlock their full potential and achieve financial success while building their own businesses with the support of PatchMaster.”

Christian Clavadetscher is a highly skilled franchise business coach and financial expert with a proven track record of success in driving business growth and generating revenue. As the owner of PatchMaster Serving Cape Fear, he understands the ins and outs of franchise ownership. As a former director-level investment banker and entrepreneur partner, he brings a unique perspective to PatchMaster’s franchisees. 

With deep expertise in managing all aspects of new business development, multi-account oversight, deal negotiations, and complex financial transactions, Christian provides PatchMaster’s franchisees with unmatched comprehensive business coaching services that help franchisees achieve their financial goals and succeed in their entrepreneurial dreams.

Joe Eible

Joe EibleVice President of Operations

“Being a member of the PatchMaster family has been a rewarding experience, especially in forming valuable relationships with our network of franchisees and having the privilege of hearing their inspiring success stories.”

As the Vice President of Operations at PatchMaster, Joe Eible brings over 20 years of experience in IT, process improvement, and customer service to his role. 

Joe joined PatchMaster in 2019 as director of franchise support and has been instrumental in driving the company’s growth and success. He oversees all aspects of the company’s operations, including franchise support, training and development, onboarding, and IT.

Paul Ferrara

Paul Ferrara Chief Executive Officer

“I am incredibly proud of our franchise-first culture, which attracts highly talented and motivated franchisees to our company. Our focus on providing the best-in-class training and support has helped our franchisees to succeed and grow their businesses quickly. With a proven business model and a commitment to excellence, PatchMaster is the ideal choice for anyone looking to start a successful drywall repair franchise.”

Paul Ferrara is a results-driven executive with a successful track record in the franchising industry. He currently serves as the CEO of PatchMaster, a leading franchise business specializing in drywall repair and installation services.

With over 25 years of experience in sales, marketing, and business development, Paul keenly understands how to grow businesses and deliver value to customers. He is a strategic thinker with a strong focus on innovation and operational excellence.

Under Ferrara’s leadership, PatchMaster has experienced rapid growth and expansion, with new franchise locations opening regularly. Ferrara is passionate about providing franchisees with the tools and support they need to succeed and maintain PatchMaster’s position as the top choice for drywall repair services. With a focus on innovation and customer service, Ferrara is committed to ensuring that every PatchMaster franchisee has the resources and support they need to build a successful business.

Prior to his current role, Paul held senior leadership positions at several franchising companies, including HouseMaster Home Inspections, Realogy, and Coldwell Banker Corporate. He has a deep understanding of franchising and is passionate about leveraging it to drive business growth and customer success.

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