This article was first published in the August 2022 edition of the Franchise Journal.
Mobile concept addresses a high-demand niche in the $392B home improvement industry
As a home-based mobile concept, PatchMaster is fast. Fast to launch, fast to complete services, and fast to start being profitable for Franchise Owners. That’s because they have a simple business model and a straightforward concept that addresses a huge need: providing consumers and businesses with a convenient, affordable and professional option for repairing damage to drywall (sheetrock) and plaster.
The Road to Success is Paved With Opportunity
Before investing in a franchise, many potential owners want to know if there is a need for their services. The fact is, drywall is everywhere. It is a commonly used material in most residential and commercial buildings built in North America. In 2021 alone, approximately 28 billion square feet of drywall was sold in the U.S.–the highest amount in over a decade. While its usage is so prevalent, most large drywall companies, construction contractors, plumbers, electricians, and handymen aren’t interested in small drywall repairs. However, anyone using a space with drywall damage is highly motivated to get it corrected because it is often obvious and unattractive. Addressing these minor drywall repairs that no one else wants to tackle is how PatchMaster carved out an important niche in the home improvement industry that is on course to hit $465.5 by 2023. With limited competition, PatchMaster Franchisees often have to optimize scheduling to ensure they have the necessary capacity to meet the unique demand for services.
Speed to Profitability
Keeping costs affordable for consumers means keeping costs low for Franchise Partners, which is why PatchMaster has a low-investment level, little inventory, minimal staffing, and a low cost of goods and services. For example, one sheet of drywall costs about $13, compared to an average project price of $1,117. With a ramp-up time of just 60-90 days, Owners have all the right pieces to start earning profits quickly.
As a mobile concept, PatchMaster Owners use a branded, wrapped vehicle to deliver services because there is no need for large amounts of inventory to be on hand. Instead, most items will be on an as-needed basis. This mobility also makes Owners nimble and efficient, allowing them to often serve customers on the same day they request services. Additionally, when customer demand outpaces capacity and an Owner decides it’s time to grow, this concept is easily scalable by adding vehicles and technicians.
Helping Franchisees Stay on the Right Track
With 40+ years of experience in the home improvement industry and 120+ locations across North America, the PatchMaster team offers Owner support systems based on a wealth of knowledge. The first Franchisee, Eddy Zite, is the VP of Training and Support, which means their training and advice reflect real-world, front-line experience operating a franchise. For example, PatchMaster maximizes profitability, but financial management is still critical to ongoing success.
PatchMaster’s franchise-first culture is the foundation of the company and gives franchisees the resources and support they need to build a successful, scalable, and profitable business. Owners have access to several tools for running a business, including simple ways to maintain profitability and targeted margins, conduct virtual bids and quotes, estimate the time to complete a job, allocate funds wisely, and build a financial model to benchmark needs and goals.
Other support PatchMaster offers includes:
- A National Answering Center available to customers 24/7 for an exceptional customer experience and streamlined lead generation for Owners
- A Pricing Calculator for accurate assessment, pricing and profitability when quoting repairs
- Marketing assistance, including local Google Ad campaigns, website design, support in developing a referral-based business, and national marketing campaigns
- Vendor & IT support that includes special access to industry vendors
- A Pricing Calculator for accurate assessment, pricing and profitability when quoting repairs
- Training on everything from how to perform repairs to how to use technological tools
Start Your Journey with PatchMaster
New PatchMaster Franchisees can still capitalize on opportunities throughout the U.S. PatchMaster’s thoughtful ownership models mean they are a good fit for a diversity of Owner backgrounds. For example, potential Owners can be very hands-on under the Owner-Operator model, less hands-on under the Executive Model, or mostly hands-off under the Investor Model. No matter which option an Owner chooses, a few character traits come in handy, including strong attention to detail, a positive attitude and a passion for serving their community.
For more information on this lucrative, hot concept, visit patchmasteropportunity.com or contact patchmaster@frandev.co today!