Veterans Empowering Others to be Business Leaders in Their Communities

Veterans Empowering Others to be Business Leaders in Their Communities

The transition from military life into civilian life and a new work environment can be a challenge for many veterans. Reinventing oneself after serving in the military can bring opportunities, but also frustrations when trying to find the right employment path to success.

Tim Forrest (Wake County) and Rob Moore (Iredell County) on top of the Ziggurat in Southern Iraq next to the birthplace of Abraham.
Franchising has become the predominant path to independence for many veterans. In franchising, the business model is already outlined, so once a candidate locks into a franchise of interest, it becomes as simple as following the training and operational programs provided. Army Colonel Tim Forrest did just that. Tim Forrest (along with business partners and fellow Bronze Star recipients John Gallina and Rob Moore) opened their first PatchMaster location in Iredell County, North Carolina earlier this year.

PatchMaster is a high-demand niche home services franchise that specializes in drywall repairs, texturizing, and paint matching. A significant portion of the franchisee’s business comes from referrals from other trade professionals like plumbers, electricians, and restoration companies. Often, these professionals need to remove a section of the wall(s) to perform their service, leaving the drywall repair up to the homeowner to either patchup the wall themselves or to hire someone to do the work for them.

Bringing a client’s wall back to its former glory requires specialized equipment in the hands of skilled technicians. To this end, every franchisee goes through the PatchMaster RightTrack Program. The RightTrack program is a 120-step onboarding process designed to perfect a franchisee’s craft and to facilitate a fast-track to profitability. Faced with the task of cycling back into civilian life, these three veterans found PatchMaster’s well-defined practices and ongoing operational support to be the perfect vehicle to a successful and financially sound future.

With various backgrounds in engineering, business management, process improvement, and construction, the drywall concept was a good fit for these veterans. Their skills are akin to the qualities typically associated with a successful PatchMaster franchise owner.

“We’re very pleased and honored to see this success story taking place before our very eyes,” said Paul Ferrara, CEO of PatchMaster. “When Tim and his team joined our PatchMaster family, they talked about expanding their reach to benefit other veterans in the Carolinas. We love seeing them take initiative and achieve this part of their goal so soon.”


When deciding to open a second franchise, Southern Wake County was the perfect choice as this area lends itself to opportunities for outreach to recently discharged veterans.

As Forrest explains, “This new territory is within striking distance of Fort Bragg, where we hope to recruit and train recently discharged veterans who want to work in the community. It’s not about the paycheck for us, it’s about helping veterans make that transition to citizen life which we know can be challenging.”

The franchise industry values veterans as owners. Their dedication, resilience, and discipline, combined with the American entrepreneurial spirit, is the perfect combination for success. As PatchMaster continues to grow its simple and efficient franchise concept from 115+ territories across the country, it will not be uncommon to see partnerships like Forrest, Gallina, and Moore bloom as veterans play an integral part in the success of the PatchMaster business model.

Note: This article was originally published in the November 2021 issue of the Franchise Journal



Bev ThorneChief Marketing Officer

“I am honored to be a part of the PatchMaster team, focusing on elevating our marketing initiatives. My goal is to enhance brand visibility and attract more customers for all of our franchisees, creating a win-win scenario for everyone. I am eager to work with you to achieve remarkable success in the drywall repair market.”

Bev Thorne, an award-winning CMO with deep experience in both sales and marketing at AT&T, JP Morgan Chase and Century 21 Real Estate among others, serves as PatchMaster’s Chief Marketing Officer

Bev oversees all franchise marketing operations, including brand messaging, social media marketing, demand generation and franchise marketing support. She is passionate about people development, with a history of implementing marketing initiatives that fuel impressive revenue growth results.

Kevin Gray
Kevin GrayExecutive Business Coach
“I am truly honored to be part of the PatchMaster, undoubtedly one of the best Franchisors in the industry. Working alongside our franchise owners, who bravely venture into entrepreneurship, is a humbling experience. It is extremely gratifying to share in their successes as they build their business with the support of such a devoted team.”

Kevin Gray brings a wealth of experience in business development, sales management, and strategic partnerships to PatchMaster. With a proven track record of driving revenue growth and nurturing client relationships, Kevin is an ideal guide for our franchisees as they embark on their entrepreneurial journey.

Kevin’s consultative approach and knack for fostering strong business connections are valuable assets in helping our franchisees thrive.

Katie Longmore Franchise Administration & Support
“As a part of the PatchMaster team, I have the opportunity to help individuals succeed as entrepreneurs and build their dreams. It is rewarding to be able to see our franchisees flourish.”

Katie Longmore serves as PatchMaster’s Franchise Administrator. Katie is highly motivated and results-driven, with comprehensive experience in business administration. With her passion for excellence, she brings a wealth of knowledge and skills to PatchMaster.

Katie’s academic background is in Business Administration. She has honed her skills through years of experience in the industry, during which time she has become proficient in project management, business development, and operations management. Her strong communication skills and ability to create and maintain customer relationships make her a valuable asset to the PatchMaster organization.

She is passionate about helping new franchise owners get up and running smoothly and is committed to providing them with the support and guidance they need to succeed.

Christian Clavadentscher

Christian Clavadentscher Executive Business Coach

“I am proud to be part of a company dedicated to providing its franchisees the best possible training, support, and tools to scale their business quickly. It is incredibly fulfilling to help our franchisees unlock their full potential and achieve financial success while building their own businesses with the support of PatchMaster.”

Christian Clavadetscher is a highly skilled franchise business coach and financial expert with a proven track record of success in driving business growth and generating revenue. As the owner of PatchMaster Serving Cape Fear, he understands the ins and outs of franchise ownership. As a former director-level investment banker and entrepreneur partner, he brings a unique perspective to PatchMaster’s franchisees. 

With deep expertise in managing all aspects of new business development, multi-account oversight, deal negotiations, and complex financial transactions, Christian provides PatchMaster’s franchisees with unmatched comprehensive business coaching services that help franchisees achieve their financial goals and succeed in their entrepreneurial dreams.

Joe Eible

Joe EibleVice President of Operations

“Being a member of the PatchMaster family has been a rewarding experience, especially in forming valuable relationships with our network of franchisees and having the privilege of hearing their inspiring success stories.”

As the Vice President of Operations at PatchMaster, Joe Eible brings over 20 years of experience in IT, process improvement, and customer service to his role. 

Joe joined PatchMaster in 2019 as director of franchise support and has been instrumental in driving the company’s growth and success. He oversees all aspects of the company’s operations, including franchise support, training and development, onboarding, and IT.

Paul Ferrara

Paul Ferrara Chief Executive Officer

“I am incredibly proud of our franchise-first culture, which attracts highly talented and motivated franchisees to our company. Our focus on providing the best-in-class training and support has helped our franchisees to succeed and grow their businesses quickly. With a proven business model and a commitment to excellence, PatchMaster is the ideal choice for anyone looking to start a successful drywall repair franchise.”

Paul Ferrara is a results-driven executive with a successful track record in the franchising industry. He currently serves as the CEO of PatchMaster, a leading franchise business specializing in drywall repair and installation services.

With over 25 years of experience in sales, marketing, and business development, Paul keenly understands how to grow businesses and deliver value to customers. He is a strategic thinker with a strong focus on innovation and operational excellence.

Under Ferrara’s leadership, PatchMaster has experienced rapid growth and expansion, with new franchise locations opening regularly. Ferrara is passionate about providing franchisees with the tools and support they need to succeed and maintain PatchMaster’s position as the top choice for drywall repair services. With a focus on innovation and customer service, Ferrara is committed to ensuring that every PatchMaster franchisee has the resources and support they need to build a successful business.

Prior to his current role, Paul held senior leadership positions at several franchising companies, including HouseMaster Home Inspections, Realogy, and Coldwell Banker Corporate. He has a deep understanding of franchising and is passionate about leveraging it to drive business growth and customer success.


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