Family-owned franchise brings trusted, professional drywall repair to Western Wisconsin and Southeast Minnesota.
SPARTA, WI (July 2, 2025) — PatchMaster, the leading drywall repair franchise in North America, announced today the opening of PatchMaster Driftless North, owned and operated by Tom and Jenni Lexa, proud residents and active community members.
After serving 25 years in the U.S. Army Reserve and spending two decades in technology and cybersecurity across military, government, and corporate sectors, Tom Lexa was ready for a new mission, one grounded in helping people in his community.
“Having moved around a lot, I saw how often small drywall repairs went undone because homeowners couldn’t find someone willing to take on the job,” said Lexa. “PatchMaster’s commitment to customer satisfaction and the incredible support from Corporate made it the perfect fit for me. This business allows me to help people tangibly, fixing something in their homes that’s often overlooked.”
PatchMaster Driftless North will proudly serve homeowners, landlords, and businesses across Trempealeau, Jackson, Monroe, and Vernon Counties in Wisconsin, as well as parts of Houston and Winona Counties in Minnesota, including the communities of La Crosse, Sparta, Tomah, Viroqua, Westby, Winona, Caledonia, and more.
“We’re honored to welcome Tom and Jenni to the PatchMaster family,” said Paul Ferrara, President and CEO, PatchMaster. “Tom’s strong leadership, commitment to excellence, and genuine desire to help people are the exact qualities that define our franchise owners. We’re confident that PatchMaster Driftless North will deliver exceptional service and become a trusted local resource.”
As a veteran-owned and family-operated business, PatchMaster Driftless North combines military precision, technology expertise, and a customer-first approach to deliver professional drywall repair with unmatched reliability.
The Lexas plan to first focus on La Crosse, before expanding operations to Eau Claire, WI and Rochester, MN as the business grows.
For more information or to schedule a service, visit patchmaster.com/driftless-north/ or call (608) 561-7283.
About PatchMaster
Each PatchMaster location is a trusted, locally owned and operated drywall repair and painting company delivering fast, professional, and worry-free service. Trained technicians provide virtually dust-free repairs, seamless finishing, and complete Patch and Paint solutions that restore damaged walls and ceilings to like-new condition—often in a single visit. From holes, dings, and dents to everyday wear and tear, PatchMaster is known for quick turnaround, consistent quality, and dependable results.
Franchisees benefit from comprehensive training at PatchMaster’s New Jersey headquarters and receive ongoing support in marketing, pricing, hiring, operations, and technician management. The business model offers strong margins, scalability, and a quick ramp-up.
Founded in 2016 and franchising since 2017, PatchMaster now has more than 100 franchisees and expanded to over 200 territories across the U.S. and Canada. The brand delivers professional drywall repair, plaster repair, and interior painting, for common wall damage like holes, dings, dents, and more.
Learn more at patchmasteropportunity.com or call (973) 944-1192.
Media Contact:
Marketing Department
PatchMaster Franchise, LLC.
(973) 944-1213
marketing@patchmaster.com
